When it comes to perfume or scent, what appeals to the noses of Malaysians?

Perfume makers look beyond borders, but scent notes can still somewhat be geographically unique. Photo: Cereria Terenzi

Fragrance preferences often differ from one person to another. It can be unique to each country or region.

Maybe consumers are loyal to familiar ingredients – or perhaps, like music and food, fragrance is very much a localised taste.