In Malaysia and around the world, tweens are fast shaping the beauty industry


They may till be young, but Gen Alpha is fast shaping beauty retail with their decisive opinions. Photo: 123rf

They are barely 13 and still living on pocket money, but Gen Alpha (born between 2010 and 2024) is fast shaping beauty retail with their online connectedness and decisive opinions.

Leading the pack are celebrities’ children who are now young beauty influencers, sharing their skincare and makeup routines with their millions of social media followers.

Start your ads-free experience now!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

beauty , trends , skincare , makeup , body positivity , Gen Alpha

   

Next In Style

Hits or footy fashion faux pas? Euro 2024 football kits that really stand out
Give leather a break and get carried away with the beauty of woven bags instead
Rattan gown by fashion designer Melinda Looi is a tribute to Malaysian artisans
Before the Olympics, there is the fabulous French fashion flex
How fashion houses are inspired by heritage for their Cruise 2025 collections
Ask The Expert: Advice from a top fashion model on how to elevate your look
Content creator Dr Shazril Shaharuddin shares his perspectives on parenthood
Try the 'double glossing' makeup trick to achieve fuller lips with no Botox
Nicol David talks fashion, plus her life after professional squash
Wizard of jeans: This man is known among fashion brands as THE 'denim guy'

Others Also Read