K-pop group Itzy and G-Shock collaborate on pop-coloured series

Itzy is collaborating with G-Shock for a series of watches.

They are vibrant, they’re cool and they stand out.

They’re Itzy, the South Korean girl group who debuted in 2019 and has multiple hits on the Billboard charts.

And their G-Shock watches under a collaboration with Casio, are a thorough reflection of them.

The quintet – Yeji, Ryujin, Chaeryeong, Yuna and Lia (whose real name is Choi Jisu and is currently on hiatus) – has been G-Shock brand ambassador since February 2023.

G-Shock x Itzy watches are imprinted with the South Korean girl group’s name on the caseback.

Casio appointed them to that role because of the powerful, expressive songs and cool performances that gave the band its charm.

The company has even launched a site specially for them: gshock.casio.com/my/g-news/new-releases/2024/gma-series/

Their first collaboration series – G-Shock x Itzy – offers more fun takes on G-Shock watches, infused with the group members’ personalities as well as elements identified with them.

The GMA-P2100SG-1A and GMA-P2100SG-4A worn by Ryujin and Chaeryeong are based on the GMAP2100, which is a smaller version of the GMA-S2100 analog-digital combination watch.

As for the GMA-S120VA-7A and GMA-S140VA-7A worn by Yuna and Yeji, they are based on the GMA-S120 and GMA-S140 respectively, which are more compact versions of ever-popular analog-digital combination watches.

The various collections in the series feature pop colours and subtle dazzle, for instance dials with a metallic sheen or a lustrous gradation of colour.

The G-Shock x Itzy watches have their own illumination.

These are perfect accessories to finish a breezy summer or beach resort look.

There is even an environmental aspect in the watch design.

Key resin components used in the bezel and watch strap of the GMA-P2100 range are made with bio-based resin.

The resin material is produced using renewable organic resources aimed at helping to reduce environmental impact.

The GMA-P2100IT as well as the GMA-P2100ZY watches – launched in April and marked the first design collaboration between G-Shock and Itzy – are based on the GMA-P2100 too.

It incorporates the 2100 line’s octagonal bezel design in an even more compact form and expresses Itzy’s cool image with a subtle monochrome palette.

Meanwhile, multicolour accents evoking the official Itzy ring lights – a popular fan merchandise associated with the group – adorn the hour markers on the dial.

There is also a “Tone-on-Tone” collection with vivid colours in monochromatic turquoise, volt yellow and bright pink, aside from white.

GMA-P2100IT_ZY packaging printed with signatures of Itzy members.

The length of the watch strap has also been adjusted to comfortably fit slim wrists.

The strap buckle and side button are made of stainless steel.

Itzy logos appear on the dial and caseback.

Offered in beige pink, white and translucent black options, the lineup makes fashion coordination a snap.

A bonus for Itzy fans are the printed signatures on the special packaging.

Undoubtedly, the band’s global fanbase of mostly young Asian women will want to itzy, which is Korean for “have it”.

The “Tone-on-Tone” range from G-Shock’s collaboration series with K-pop girl group Itzy.

GMA-P2100 Specifications

• Water Resistance: 200m.World Time: 31 time zones (48 cities & coordinated universal time), daylight saving on/off.
• Stopwatch: 1/100th second; Measuring modes – elapsed time, split time, 1st and 2nd place times.
• Countdown Timer: Measuring unit – 1 second (maximum 24 hours).
• Alarm: 5 daily alarms, hourly time signal.
• Other Functions: Hand shift feature, full auto-calendar, 12/24-hour format, double LED light (Super Illuminator with afterglow – 1.5 seconds or 3 seconds).
• Accuracy at Normal Temperature: ±15 seconds per month.
• Battery Life Approx.:
• 3 years on CR1025.
• Case: 46mm.
• Weight: 40g.
• Price: RM695.

The watches are available at all authorised G-Shock Stores, G-Factory, authorised dealers and Casio e-commerce website.