The recent Cruise 2025 shows brought together some of the world’s most recognisable faces for a full-on fashion extravaganza.
Each designer brand presented their collection in a chosen location – which included the likes of London, Barcelona, Marseille, Scotland and Shanghai.
The front-row guests were certainly diverse, ranging from K-wave artistes to Hollywood actors and actresses.
In the fashion world, Cruise collections (also called Resort collections) bridge the gap between the two main retail seasons of Autumn/Winter and Spring/Summer.
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The idea was originally conceptualised to give the jet-set fashion crowds something to shop for, especially those who needed a wardrobe for their mid-season travels to climates different than their own (warm weather versus the winter cold).
Now, Cruise offerings can be seasonless and appear as an entirely fresh collection for the market.
To keep with the travel theme however, fashion houses traditionally still show their Cruise designs across the globe in luxurious and extravagant destinations.
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