Swedish pharmacy limits sales of skincare products to minors

Inspired by influencers on social media networks, more and more children, some as young as 10, are turning to anti-ageing products, according to the company. Photo: AFP

One of Sweden's main pharmacy chains, Apotek Hjartat, announced last week that it was limiting sales of certain skincare products to those under 15 in order to combat unhealthy beauty standards for youth.

"Today there is an unhealthy and unnecessary use of advanced skincare products among young people and we want to be a voice that says stop," Monika Magnusson, CEO of Apotek Hjartat, said in an email.