A rare joint fashion show will kick off this year's Paris Olympics


A file picture shows a model presenting a creation for the Balmain menswear Autumn/Winter 2024. Photo: AFP

Fashion magazine Vogue announced Monday (Feb 26) it is bringing together some of France's top luxury brands for a one-off show to kick off the Olympics in Paris.

Vogue editor-in-chief Anna Wintour said that the outdoor show will be "a mixture of fashion show, entertainment and performances, and a few surprises".

It will take place on June 23 – International Olympic Day – just over a month before the city hosts the Games.

Read more: It is a busy arena, as luxury fashion continues its partnership in sports

Among those taking part are France's Jacquemus and Balmain, as well as Louis Vuitton, whose current creative director is hip-hop star Pharrell Williams.

"It's rare that we are together like this," said Olivier Rousteing, creative director of Balmain, at the press conference to announce the event.

"Taking over the Place Vendome I have to say is pretty legendary," said Williams.

He added that the show would spotlight "true French style" – to be seen on the podium and in the boulevards – "in an inclusive spirit".

It is being designed as a tribute to 100 years of French fashion, since it is a century since the city last hosted the Games in 1924.

Each decade of French fashion will be paired with Olympic disciplines ranging from athletics and cycling to breakdancing and taekwondo.

Read more: Preppy meets chic: How the tennis court became a playground for fashion

Wintour described it as the third Vogue "world event", following similar large-scale parties in New York and London that the fabled magazine has organised in a bid to maintain its aura at a time of dwindling print sales.

The opening ceremony of the Paris Olympics will take place on July 26 on the River Seine. – AFP

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

fashion runway , Olympics , Vogue


Next In Style

Ask The Expert: Everything you need to know about jewellery
Malaysian beauty queen Wenanita Angang wants to make a lasting impact
Made for each other: Fashion and beauty talents Emran and Tyra are tying the knot
Remembering the 'king of leopard print', fashion designer Roberto Cavalli
New research explores the association of sexual attractiveness and 'good hair'
Welcome the season of denim, cowboy hats and boots! Western style is trending
What is 'doll makeup' and why is this beauty trend so popular?
Report links fast fashion brands to environmental destruction in Brazil
How Emiratis are battling to preserve the dying art of embroidery

Others Also Read