How fashion brands are tapping into the music industry for cultural cred

Fashion icon Lil Nas X is now curating his own collections for a brand. Photo: Coach

Musicians have long been the faces of fashion labels. Aside from taking on the role of ambassadors, they also flaunt designer outfits at red carpet events.

For the fashion industry, it is not enough though. Brands are leaning into showbiz to build a formidable cultural relevance.