For one Malaysian fashion brand, the way forward is growing a cult appeal

Hanya’s co-founder Veen Dee Tan is taking the homegrown fashion label to new heights. Photo: The Star/AZMAN GHANI

Veen Dee Tan, co-founder of homegrown fashion brands Hanya and Harirose, gestures to four members of her staff busily carrying out various tasks in Hanya’s new space, saying with a smile, “I tell you, I can’t do any of this without them, I would just give up.”

Sitting on a freshly refurbished antique chair in her store in Bangsar Village, Tan, heavily pregnant with her second child, has just given me the tour of the brand’s very first brick-and-mortar store and talks about the business operations.