Collaborations between Malaysian brands bring new fanbase and a chance for them to grow together. Photo: Alia B
Collaborations in the fashion industry are more popular than ever. Every month (or even week), you will hear announcements of special collections created in partnership between one label and another.
The aim is, of course, to create hype. The combination of two fanbases can expand a specific market and drive sales.
Already a subscriber? Log in.
Unlock 30% Savings on Ad-Free Access Now!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
