Ultra fast fashion brand tops social media shopping hauls, says study

Chinese fashion retailer Shein rules supreme when it comes to haul videos on TikTok. Photo: AFP

When it comes to hauls – the social media videos where users show off the results of an online or in-store shopping spree – TikTokers seem to be big fans of Shein.

The Chinese ultra-fast-fashion retailer dominates the ranking of fashion brands most promoted in this type of format, far ahead of H&M and Walmart, according to new research.