Gen Zs and Millennials prefer fashion 'dupes' over luxury goods, says report

"Dupes" may have replaced luxury goods in the hearts of younger generations, research reveals. Photo: AFP

Has fashion become a game of "dupes"? You might think so, considering that younger shoppers are no longer ashamed to wear low-cost variations of luxury clothes and accessories – on the contrary, they're proud of it!

A new study reports that Gen Zs and Millennials now prefer to buy these "copies" than high-end luxury items, and that price is not the only reason.