Get ready for maximum shine, as the 'latex lips' beauty trend gains popularity


Latex lips take shine to the max, marking the return of gloss to this season's makeup looks. Photo: AFP

Forget the natural or even no-makeup looks that have been riding high since the Covid-19 pandemic, as here comes a bolder beauty look by the name of "latex lips".

This catchy name spells the return of maximum shine, whatever the shade chosen, for a glossy, almost lacquer-like finish.

On social networks, beauty trends come thick and fast and are ever-changing, as seen this season with cherry makeup or pumpkin spice makeup, and even a few remnants of the no-makeup look.

But it's a completely different aesthetic that's now moving into the spotlight with latex lips, bringing glossy lips back into fashion, while ramping up shine to the max.

Read more: Vanity Fare: Get that perfect pout with these latest lip products

The idea is to recreate the high-shine effect of latex, a material often prized in fashion, by using very specific products, including gloss, which is poised to make a comeback.

As far as trends go, latex lips didn't actually emerge this season, with some videos dating back several months on the TikTok social network.

But it's clear that the look has been gaining renewed interest.

And this could well intensify in the run-up to the year-end festive season due to the extravagance and audacity synonymous with this colourful and glamorous period. And latex lips are certainly not lacking in glamour.

Here, it's all about shine, or rather ultra-high shine, and about giving your lips a luscious glossy finish with a good dose of lip gloss.

Ultra-high shine

There's nothing complicated or expensive about this technique. All you need is a lip pencil, lipstick and lip gloss to get the look. And if possible, use an exfoliator beforehand to get your lips smooth and free of dead skin to optimise the process.

Once this has been done, all that's left to do is apply the pencil to the lip contour, with a particularly strong line, then fill in with the lipstick of your choice.

Read more: Seen at New York Fashion Week, the 1990s beauty trend for brown lipstick is back

Finally, finish off with a coat of transparent gloss – or a gloss in the same shade as the lipstick for an even stronger effect.

Unlike many other trends, latex lips has already been adopted by celebrities and influencers such as Dua Lipa, Gigi Hadid and Kendall Jenner, and has been spotted on the runways of leading luxury brands.

On the Chinese social network TikTok, the #latexlips hashtag has already racked up over 18 million views, reflecting the younger generation's enthusiasm for this seasonal aesthetic. – AFP Relaxnews

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

beauty , trends , makeup


Next In Style

Beach waves, short cuts, bobs: A look at this season's favoured hairstyles
Shopping for luxury fragrances? Why not ask a teenage boy for advice?
Can this fashion house take advantage of its 'Britishness' to rise to the top?
The nitty gritty on why it’s so hard to track the fashion industry’s emissions
Workout, but make it fashion? Enter the 'pink pilates princess' trend
Go big or go home? How one fashion house is doubling down on minimalism instead
Double-breasted suit jackets are having a fashion moment on the red carpet
'A little 50s Dior style': On ‘Bridgerton’, a bigger role means a big makeover
Treat yourself to a vibrant, healthy look with the 'sunset blush' makeup trend
Red Carpet Watch: Dystopia and glamour collide at 'Furiosa' premiere in Cannes

Others Also Read