Price and limited selection main barriers to 'green' fashion buys, says survey

Consumers are ready to make their wardrobes greener, but there are still a number of obstacles preventing them from taking real action. Photo: AFP

Consumers in many countries around the world are increasingly interested in ethical, eco-friendly fashion.

However, they also face a number of barriers when moving from theory to practice, including price and a market offer deemed too limited, a new study reveals.