Founder of Malaysian label Whimsigirl believes fashion should be more inclusive

Syazana Sukiman founded Whimsigirl as a kidswear brand. Now, it has become a popular fashion label for women. Photo: The Star/ART CHEN

Despite Whimsigirl being a prominent label, founder Syazana Sukiman, 38, who started it in 2013 as a kidswear brand, prefers not be in the fashion limelight. She has less than 10,000 followers on Instagram and does not post much fashion content.

At the brand’s headquarters in Ulu Kelang, she still designs each piece and is instrumental in choosing fabrics. She makes sure her designs flatter women of different sizes and the silhouettes work for every height.