Malaysian designer Izrin Ismail's decade of style with her Innai Red label

In 2013, Izrin founded Innai Red, an extension brand that offers bespoke services for elegant evening and bridal wear. Photo: SAMUEL ONG/The Star

At the end of her show during the recent Kuala Lumpur Fashion Week, Izrin Ismail’s feet were aching and she could barely walk as she took to the runway to take a bow amid the audience’s thunderous applause.

The founder of Innai Red had spent the day in heels, running around making sure everything would run smoothly at the presentation of her new collection, New Romantics.