Luxury fashion house experiments with sustainable cotton production in Italy

Sustainability has been a growing focus for the fashion sector this year. Pictured here is the Emporio Armani Autumn/Winter 2023 runway show. Photo: Reuters

Luxury fashion house Armani Group has started an experimental agroforestry plantation in southern Italy to test new ways to produce cotton sustainably, it said on Monday (June 5).

Armani said cotton planting started last month over one hectare of land – to be expanded to five hectares – in the southern region of Apulia.