'Their textiles tell a story': How fashion can help preserve cultural heritage


By AGENCY
A model struts wearing a garment during a fashion show featuring Guatemalan textiles in Texas. Photo: AP

A Guatemala-born designer combined Indigenous weaving technique, modern clothing design and colourful history from her native country in a recent Texas runway showcase.

The display offered a taste not only of Elena De Leon’s artistic vision, but of work by Guatemalan mothers, including some in the US and others who remained at home to support their families.

Read more: How designers like Malaysia's Melinda Looi are weaving heritage into fashion

The Costumes of the Americas Museum in Brownsville hosted the May 12 event with assistance from the Guatemalan Consulate in nearby McAllen and in Maryland, where De Leon lives after migrating to the US seven years ago.

"I’m a woman thinking of the needs of her community and Guatemalan towns,” De Leon told the crowd before models wearing clothes made by Guatemalan women sashayed down the runway.

Elena De Leon walks the runway during the fashion show featuring her Guatemalan textiles. Photo: AP
Elena De Leon walks the runway during the fashion show featuring her Guatemalan textiles. Photo: AP

Applause, cheers and intermittent flashes from photos were heard throughout the fashion show in the border town as women, children and men walked to fast-tempo music while in deep red, woven fabric often displaying intricate designs adorning a woman’s top, skirt or a man’s vest.

"Every single one of their textiles tell a story. A colour has a significance, and each one of the regions, too,” said Rosario Ovando, Guatemala’s consul in McAllen.

Read more: Modern and colourful, fashion in Malaysia reflects the diversity of its people

About 200 women of Guatemalan descent living in the US or in their home country work with De León to sell their products and keep a personal duty.

"Women are also the ones that carry the culture, that carry the language. They carry the traditions,” Ovando said.

"There’s a lot of tradition in our country and a lot of women that have this magic in their hands.” – AP

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