Celebrities from all walks of life – actors, musicians, models, influencers and more – have been filling up beauty aisles and making waves online with their makeup, hair product and skincare lines.
Some are hugely successful while others barely make an impact. Here are some of the top celebrity beauty brands out there today.
“Beauty doesn’t have to be defined by a like or a comment, or your body,” singer and actress Gomez told Allure shortly before the brand’s Sephora debut, adding that the brand’s aim is to promote mental health and create a safe space for people to connect.
The brand’s concept is geared at making makeup fun, without the pressure of pursuing unattainable beauty standards.
The singer, a member of the billionaires club, built her empire thanks to her cosmetics brand Fenty Beauty, which launched in 2017, of which she owns in equal parts with the LVMH group.
The brand, which is based on a strong theme of inclusiveness (foundation available in dozens of shades), was followed by the launch of Fenty Skin, a skincare line that promotes enhancing your skin’s glow.
Oscar-winning singer, songwriter and actress Lady Gaga launched her makeup line, Haus Laboratories, in 2019. The bright, bold, long-wearing products were created to incorporate her values of self–expression and creativity.
All products are vegan and cruelty-free and there’s a charitable cause to the brand – a portion from every paid transaction is donated to the non-profit organisation, the Born This Way Foundation.
Model Hailey Bieber’s minimalist line, Rhode Skin, truly embodies the “clean girl” aesthetic she has become known for.
Her three debut products – a serum-gel hybrid, nourishing lip balm and moisturising cream – are what the personality uses in her simple, daily beauty routine.
“Eleven” from Netflix’s Stranger Things isn’t just a formidable actress, she also has a successful vegan and cruelty- free beauty line: Florence by Mills.
Brown said that she started the line because she didn’t know anything about the beauty industry and wanted to learn as she goes. The products are targeted towards teens, offering products like peel-off masks and body highlighters, with a percentage of each purchase benefitting the Olivia Hope Foundation, a childhood cancer awareness charity.