Don't stay matte! 'Shower makeup' is the next cool beauty trend to try out

Huda Kattan, the founder of the Huda Beauty brand, has made the "shower makeup" look a hit on social networks. Photo: AFP

Water is amazing. But this time, it's not nutritionists who are praising its benefits, but social media users, TikTok users in the lead, who swear by the effects water has on the skin.

The social network's latest trend comes in the form of "shower makeup", a makeup look that's supposed to give the impression that you're standing right under the shower.