Longines unveils a completely redesigned Master Collection for both women and men.
For more than two decades, the Longines Master Collection has represented the brand’s distinctive balance of elegance, precision and mechanical watchmaking.
Now, Longines reimagines this enduring collection for a new generation, introducing a completely redesigned range for both women and men.
The new Longines Master Collection brings together new threehand models, chronographs with moonphase displays and, for the first time within the collection, a monopusher chronograph.
Introduced through Longines’ Home of Elegance campaign, this brings together the brand’s Ambassadors of Elegance: Kate Winslet, Eddie Peng, Jennifer Lawrence, Henry Cavill, Zhao Liying and Yosh Yu.
United within a setting defined by warmth, authenticity and effortless style, the ambassadors offer individual interpretations of elegance while contributing to a shared sense of harmony.
While contemporary in execution, each timepiece remains rooted in the codes that have made the collection a Longines icon: refined proportions, sophisticated dial work and mechanical expertise.
Contemporary revival
The introduction of the Longines Master Collection Chrono Monopusher marks a significant new chapter for the collection.
Presented in two 41mm models, each features a pulsometer scale and a single pusher integrated into the crown, allowing the chronograph functions of start, stop and reset to be operated intuitively.
The pulsometer scale is a subtle reference to the practical origins of chronograph watchmaking.
Historically used by doctors and nurses to measure heart rates before the advent of electronic monitors, it remains a distinctive reminder of the functionality behind vintage chronographs.
Inside, the Longines Master Collection Chrono Monopusher is powered by Longines’ exclusive manual-winding column-wheel calibre L799.5, equipped with a silicon balance spring and offering a power reserve of up to 68 hours.
A 60-second central hand and 30-minute counter provide precise readings, while the movement can be admired through the transparent sapphire crystal case back. Water resistance extends to 3 bar (30m).
The stainless-steel case is distinguished by its concave bezel and paired with a sapphire crystal featuring multi-layer anti-reflective coating on both sides.
Dial choices include silver opaline and frosted blue barleycorn finishes, complemented by snail-engraved sub-dials, sandblasted detailing and applied Arabic numerals. Anthracite or brown Oxford-finish leather straps complete the design.
The monopusher concept also connects the contemporary timepiece to Longines’ pioneering past.
As early as 1911, the brand introduced one of the first monopusher chronographs designed for the wrist, followed by the calibre 13.33Z in 1913, recognised as the first compact-sized chronograph movement worldwide.
Worn by pioneering aviators including Amelia Earhart and Richard Byrd, these early chronographs reflected Longines’ commitment to precision, exploration and innovation. The new Longines Master Collection Chrono Monopusher continues that legacy with distinctly contemporary expertise.
Refined complexity
The Longines Master Collection Chrono Moonphase offers another expression of the collection’s mechanical sophistication, placing the moonphase display at the centre of its design.
Housed in a 41mm stainless-steel case, the watch is powered by the Longines-exclusive self-winding column-wheel calibre L687.5.
With a silicon balance spring, 27 jewels and a frequency of 28,800 vibrations per hour, it provides a power reserve of up to 66 hours.
Its carefully balanced dial combines hours and minutes with small seconds, a 24-hour indicator, date display and chronograph functions.
A 60-second central hand and 30-minute counter sit alongside day and month indications, while the 12-hour counter incorporates the moonphase display at 6 o’clock.
The silver dial is enhanced by a new barleycorn pattern, with snail-engraved sub-dials and sandblasted detailing adding texture.
Nine applied blue Arabic numerals and blued steel hands provide contrast and legibility.
A sapphire crystal with multi-layer anti-reflective coating protects the dial, while the movement is visible through the transparent sapphire crystal case back.
The watch is offered with either a stainless-steel bracelet or blue leather strap, both incorporating micro-adjustment for a personalised fit.
The moonphase complication also reflects Longines’ historical expertise.
The brand’s early 20th-century chronograph pocket watches incorporated calendar and moonphase indications, including a quarter-repeater chronograph pocket watch from 1911 that remains part of the Longines Museum collection.
Essential elegance
Completing the redesigned collection are new Longines Master Collection three-hand models, available in 30mm, 34mm, 39mm and 41mm sizes.
New blue-dial executions and two-tone bracelet variations broaden the collection while preserving its cohesive identity.
The redesigned cases feature a concave bezel that creates a more fluid, contemporary profile.
At the heart of each dial is the signature barleycorn guilloche pattern, creating depth and movement as it catches the light. On selected 30mm and 34mm models, white mother-of-pearl and sunray frosted blue dials are complemented by diamond indexes set in rounded chatons.
The 39mm and 41mm models extend the barleycorn pattern across silver, light blue and deep blue dials, with applied Arabic numerals and newly designed blued-steel or rhodium-plated hands.
The removal of the dial flange creates a more open composition, while redesigned crowns, applied Longines hourglass logos and refined case finishing further enhance the watches.
Stainless-steel bracelets, including new two-tone versions, feature shorter links and micro-adjustment clasps.
Leather straps offer another interpretation, with natural-grain finishes, tonal stitching and folding clasps with micro-adjustment.
Visible through the transparent case backs, Longines’ exclusive automatic calibres L592.5 and L888.5 reveal carefully executed finishing, including oscillating weights on two-tone models that echo the colour of the bezel.
Across its three-hand models, moonphase chronographs and pioneering monopusher chronograph, the redesigned Longines Master Collection demonstrates how tradition can evolve without losing its essential character.
Historical influences meet contemporary mechanical innovation, while refined materials, considered proportions and intricate dial work ensure that each timepiece remains unmistakably Longines.
