Social media is going crazy about the new beauty trend. The method of applying a frozen cucumber to the face garnered over 39 million views on TIkTok. Photo: visualhunt.com
Have ice and cold become the ultimate beauty boosters? From promoting radiance, firmness and blood circulation to battling puffiness, dark circles, wrinkles and even dilated pores, they tick all the boxes for a beauty must-have.
In fact, social networks are obsessed with ice, which is now attracting the attention of brands. Meanwhile, cold is the focus of new beauty and wellness retreats in Northern Europe.
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