Watch lovers, check out this new immersive Tudor boutique in PJ

In partnership with Valiram-owned Swiss Watch, the new Tudor boutique aims to be a must-visit for watch lovers. Photo: Swiss Watch

Tudor has partnered with Malaysia’s leading watch retailer, Valiram-owned Swiss Watch, to unveil a new boutique in Petaling Jaya.

Found within a prominent area of the 1 Utama Shopping Centre’s newly renovated wing, it welcomes customers to immerse in the world of Tudor.

The design carries the brand's three iconic colours, black, red and white, and is designed to possess a bold and distinctive character, one that best represents the identity of the timepieces.

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In his opening speech, Mukesh Valiram elaborated that the opening of the new Tudor boutique represents a landmark moment for Swiss Watch.

“Since the first Tudor standalone store in Pavilion Kuala Lumpur seven years ago, we have always believed in the brand. This amazing partnership with Tudor will continue to expand in the region.” shared the executive director of Valiram.

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The launch party was further amplified by an upbeat performance by an avid admirer of Tudor, Yung Raja, a hip-hop artiste from Singapore.

With breakthroughs in the region and mentions globally, the Tamil-English rapper also brought a first-of-its-kind Tanglish feature on the stage, performing hits such as Mustafa and The Dance Song, mesmerising guests and fans with his 20-min special performance.

As for the boutique, customers can expect an elegantly furnished space – designed with a range of materials, which are used in a clean, streamlined and uncompromising manner.

Staffed by warm, welcoming and experienced client advisors, customers will be guided on the key points and mechanical capabilities of every timepiece available in the store.

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Each Tudor watch is equipped with movements that boast modern, functional and reliable innovations inspired by the storied heritage of the brand. Created and built for a wide range of customers, there is indeed a timepiece for everyone.

Flagship models such as the Black Bay, Tudor Royal, Pelagos, Glamour and Tudor 1926, are renowned for both their beauty and quality.

Equipped with exclusive mechanical manufacture calibres, some of which are designed and manufactured in-house, they remain sought after timepieces among watch aficionados.