Beauty filters and retouching apps: Turning the ordinary into beauty queens

Without filters and retouching apps, some people – especially influencers – would be completely unrecognisable. Photo: 123rf

It’s become an obsession for many. Filters and retouching apps have such an all-encompassing presence on social networks that we don’t know what stars, influencers, and virtual friends actually look like.

Slim down figures, give the rear end a lift, erase cellulite, wrinkles, acne, and stretch marks, and even more, to attain a fantasy beauty ideal, which is not exactly in line with the body positivity movement that advocates self-acceptance.