What is it with fashion and its fascination with competitive video gaming?


When Louis Vuitton made the leap into the e-sports arena in 2019, it was to design for the 'League Of Legends' world championship. Photo: Louis Vuitton

The pandemic has resulted in fashion shifting its focus from physical to digital. Runway shows for example, have become online extravaganzas. Shopping is now largely something done on your computer or mobile phone.

Another aspect that the industry is trying to integrate itself into is video games. Not merely creating outfits for virtual characters though.

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