What is it with fashion and its fascination with competitive video gaming?


When Louis Vuitton made the leap into the e-sports arena in 2019, it was to design for the 'League Of Legends' world championship. Photo: Louis Vuitton

The pandemic has resulted in fashion shifting its focus from physical to digital. Runway shows for example, have become online extravaganzas. Shopping is now largely something done on your computer or mobile phone.

Another aspect that the industry is trying to integrate itself into is video games. Not merely creating outfits for virtual characters though.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Style

Fur is wrong, shearling is fine: When did fashion’s ethics get so fuzzy?
Versace creative chief Dario Vitale exits less than nine months on job
When red carpet fashion becomes clickbait, nothing is too bare or absurd
Here’s what to know about the sweatshop probes into Italy’s luxury fashion
From sea to skin: The rise of marine ingredients in today’s beauty rituals
The evolution of a puffer jacket and how it became a fashion statement
Still puzzled by the quarter-zip fashion trend? Here's what the men have to say
What is a ‘potato shoe’ and why can’t fashion get enough of this footwear trend?
For Annelinde Dunselman, watchmaking is a life-long dialogue with time
More than a watch: How the Rolex GMT-Master became a global icon

Others Also Read