Would you buy digital-only clothes you can't wear in real life?

To slip into the virtual garments, you have to upload a high-resolution photo of yourself, add a style to the basket then pay for your order. Then, a digital tailoring team will fit the creation to your photo. Photo: AFP

Fancy slipping into a million-dollar dress for the modest sum of £65 (RM349)? It doesn't sound possible, but one luxury label may have the solution with its virtual haute couture clothing.

The concept will no doubt be completely lost on some people – and that's fine – but then they're almost certainly not online content creators glued to social media 24 hours a day.