Fashion is trying to bring back physical runway shows – can it?

Models present Giorgio Armani designs at the the Spring/Summer 2022 menswear Milan Fashion Week. Photo: AFP

Traditional runway shows are returning – or at least, the fashion industry is cautiously trying to bring them back. The recent Spring/Summer 2022 menswear fashion weeks proved as much.

Two fashion capitals were seen welcoming a number of in-person events. This is a change from last year, when presentations in London, New York, Milan and Paris made the move to online platforms in view of the pandemic.