Belgrade’s last craft perfumery is intent on seeing the trade survive

Nenad Jovanov (right) and his son Nemanja in his perfume shop which is the last of its kind in the Serbian capital. Photo: AFP

From a cobblestoned street in downtown Belgrade, the Sava perfumery has seen more than half a century sweep past without ceasing in its mission to keep the city’s citizens smelling flowery and fresh.

The artisanal shop – which mixes its perfumes in-house – is the last of its kind in the Serbian capital, thanks to the Jovanov family who are committed to keeping the craft alive.