Model Arizona Muse takes on new role to champion vegan haircare

Arizona Muse has been the face of campaigns for some of the world’s most acclaimed brands, devoting herself to the cause of environmental sustainability. Photo: Aveda

High-performance, plant-infused hair and personal care brand Aveda has gone 100% vegan, doubled down on sustainability and engaged model and climate activist Arizona Muse as its first-ever global advocate for sustainability.

During a media event held online, the brand detailed their sustainability milestones that aim at helping to further decrease its impact on the planet every year.