For the Malaysian beauty industry, selling online and offline is the way forward

Shopping has always been a sensorial experience. But the pandemic forced everyone to change how they shopped. Photo: 123rf

During this pandemic, it is all about online shopping. People were bored, restless and one of the things left was to shop online.

This is where beauty products come in. As customers could not go to the stores during the lockdown, there was a particular rise in the sales of beauty products online.