Will runway shows with guests remain a mainstay of Milan Fashion Week?


  • Style
  • Wednesday, 24 Jun 2020

Fashion weeks have always been defined by its front row guests. Will it remain the same for the upcoming Milan Fashion Week? Shown here is a 2013 file photo of a show at London Fashion Week. Photo: Burberry

In view of the pandemic and social distancing rules, some fashion weeks (like in Shanghai and Beijing) have done away with a guest list and gone fully digital. Others (most recently, London) have eliminated runway shows altogether.

Not so much for Milan Fashion Week. It has been announcced that Fendi will open the event on Sept 22.

It is slated to be a physical event with a limited number of guests. Women's Wear Daily reports that the label will be hosting a runway show, but at its headquarters in Rome, a venue that is nearly 600 km from the Lombard capital.

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Hot on the heels of Burberry, which has planned an outdoor runway show with an exclusively digital experience for the public and the brand's usual guests, Fendi has recently lifted the veil on plans for its next show.

The Italian house will open Milan Fashion Week with a show to present its new collection in the Palazzo Della Civilta Italiana in Rome, which also houses the brand's headquarters.

According to Women's Wear Daily, Fendi CEO Serge Brunschwig has said the show will be "a physical event, with a limited number of guests and a digital component, the format of which is being defined".

The show goes on

In the meantime, the luxury brand is sending an optimistic message of hope with initiatives in support of artistic expression. This was notably the case on June 20, the day of the summer solstice, in Rome, when Fendi organised a concert entitled "Fendi Renaissance – Anima Mundi" at the Palazzo Della Civilta Italiana.

It featured the musicians of the Accademia Di Santa Cecilia and violinist Anna Tifu, who performed L'Estate (Summer) from Antonio Vivaldi's Four Seasons on the steps, under the arcades and on the roof of the famous monument.

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On June 24, the Italian house is also presenting a new capsule "California Sky" created in partnership with Los Angeles-based artist Joshua Vides.

A teaser unveiled by Fendi offering a glimpse of the new collaboration shows that it will feature ready-to-wear and leather pieces marked by black and white motifs that are typical of the contemporary artist.

The brand's website is also offering internet users a chance to watch a full-length video of the "Fendi Renaissance – Anima Mundi" concert. – AFP Relaxnews

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