Apple peel fibre is gaining ground as an alternative to leather. Hot on the heels of Tommy Hilfiger, Caval has announced the launch of another pair of sneakers partly made of the recycled material, which is also known as Pellemela, as part of a drive to reduce its environmental impact and further the cause of more sustainable fashion.
Pellemela has been made possible by the reprocessing of fruit-juice byproduct in the Tyrol region of Italy, which generates millions of tons of apple waste every year.
Combined with PU, this waste is used to create the new vegan material, which is increasingly sought-after by brands looking for a more sustainable leather (swimsuits are going eco-friendly too!), which offers benefits for the environment and animal welfare.
Caval has chosen to use this material as an alternative to leather for its new unisex collection of vegan sneakers. The collection features an apple leather upper from Italy, coloured inserts in recycled PU from Spain, a 40% recycled natural rubber sole from Portugal and organic cotton laces from Italy.
A 100% European collection in short, which combines natural, sustainable and recycled materials.
Starting on June 13, four colours will be available from the brand's online store. A further colour will be added in September in an exclusive collaboration with the Parisian department store, Le Bon Marche. As to the price, the sneakers will retail for €139 (RM660).
This latest launch comes in the wake of a similar initiative by the Tommy Hilfiger brand, which brought out two sneaker models partly made from recycled apple fibers in March of this year. The new material is expected to be increasingly prevalent on fashion runways in the coming seasons. – AFP Relaxnews
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