Brands like Caval are focusing on sustainable sneakers, using apple fibre to create cool sneakers.
Apple peel fibre is gaining ground as an alternative to leather. Hot on the heels of Tommy Hilfiger, Caval has announced the launch of another pair of sneakers partly made of the recycled material, which is also known as Pellemela, as part of a drive to reduce its environmental impact and further the cause of more sustainable fashion.
Pellemela has been made possible by the reprocessing of fruit-juice byproduct in the Tyrol region of Italy, which generates millions of tons of apple waste every year.
