Montblanc taps Dylan Sprouse and Gabriel Kane Day-Lewis for its latest campaign


  • Style
  • Wednesday, 18 Mar 2020

Dylan Sprouse has been tapped by Montblanc to bring about a fresh, young feel to the MB 01 wireless headphones campaign. He is one of the two stars seen as a fitting complement to the luxurious yet streetwise design.

Montblanc has just introduced its very first pair of smart wireless headphones. The MB 01 combines comfort and functionality, but most importantly – it has a pretty nifty appearance.

The design comes in three beautiful variations: black leather with chrome metal finishes, brown leather with gold coloured metal finishes and light grey leather with polished metal finishes.

So it is just apt that the luxury maison has chosen two very good looking guys to front the campaign. Actor Dylan Sprouse and singer-songwriter Gabriel Kane Day-Lewis appear in the promotional shots.

Dylan is the twin brother of Cole Sprouse (star of television series Riverdale). He is known for his role as Zack Martin on the Disney Channel series The Suite Life Of Zack & Cody and its spin-off, The Suite Life On Deck.

Gabriel is no less recognisable. He is the son of Oscar-winning actor, Daniel Day-Lewis. While he has released his own single, the man also is a rising model, having photographed for fashion labels and various international magazines.

According to Montblanc’s creative director, Zaim Kamal, the focus was not just on creating headphones that would deliver performance and reliability, but also a design that was very distinctive.

“When they are on the road, whether business or leisure, intrepid travellers want stylish accessories that help them stand out wherever they go, ” he explains, about the design is aesthetically-driven.

The MB 01’s other features include active noise cancelling technology, as well as the ability to connect to Google Assistant for a more personalised on-the-go experience featuring voice-activated device control and commands.

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