Award-winning screenwriter and filmmaker Spike Lee, actor Taron Egerton, acting school founder Chen Kun. What do they have in common? All three individuals are featured in a new campaign for luxury maison Montblanc.
The message that unites them is simple. To "inspire people to express their full potential on their own terms" and celebrate "those who have found their own original path to rewriting the codes of success for the 21st century".
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For Lee, who writes all his scripts by hand, the focus is on his career. A 60-second film delves into his experience as a storyteller.
As viewers hear him writing the script, they will see flashbacks of what inspired his burning passion for writing and filmmaking. The city of Brooklyn, the people of Brooklyn, his family, films, and personal experiences.
His story is aimed at inspiring others to pursue what they are passionate about by highlighting the incredible legacy of someone who followed their passion from an early age.
For Egerton, it is pursuing inspiring roles that moves him. In his short film, he is shown heading off into the city of New York. This small journey represents a much larger one: the journey in his career, and where he sees himself going as an actor.
In a twist of magical realism, Egerton's thoughts are then displayed on billboards around the city. His story seeks to inspire others to pursue their own potential.
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Chen Kun, on the other hand, is moved by his mentorship of younger actors at an acting school he founded called The Dome Studio. He is said to often write personal notes to his students.
In his 60-second film, Chen Kun (who is a well-recognised actor himself) is shown reading a letter aloud as various moments from real students taking acting classes, improvising, dance and more, flashes on screen.
The story aims to inspire people to live a life of authenticity and substance by featuring someone giving back to their community in a way that aligns with their passions and interests.
As part of this new campaign, Montblanc is introducing a new "label" for passionate doers who pursue what they love and follow intuition over directions. It ties in nicely with the #InspireWriting initiative launched in June.
Driven by a higher purpose and a love of what they do, "mark makers" are said to embody the values of those who are changing the face of what success really means – with their willingness to make things happen paired with the inspirational mind-set that makes them stand out.
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“The way people work has changed, and priorities and values have shifted, therefore we felt it was time to redefine the codes of success to reflect the changes are customers are experiencing, ” comments Nicolas Baretzki, Montblanc's CEO.
“Being a ‘mark maker’ is a different way of thinking. It is no longer about status or reaching the top but it’s about the meaningful, purposeful and enriching journey we take to get there, and the people we impact on our way.”
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