In the year 1894, a ship from the coast of France landed on the island of Penang with a shipment of Martell’s finest cognac.
Thus began Malaysia’s 130 year journey with Martell, the oldest cognac house in the world..
Next year, Maison Martell marks its 130 years in Malaysia with a year-long celebration that includes special releases, exclusive events, and more.
The celebrations kicked off with an interactive, multi-sensory, AI-enabled pop-up experience from now until Jan 1, 2024, 10am to 10pm daily at the concourse of Pavilion Bukit Jalil.
The event promises an immersive journey through Martell’s rich history, culminating in an exclusive exhibit of Les Remarquables de Martell - Edition Laurentine Périlhou, a RM5mil work of art housing some of Martell’s finest and oldest eaux-de-vie.
The Martell 130-years in Malaysia celebration was launched at an event held at The Agam, Kuala Lumpur recently. During an interview at the event, Martell Brand Education Ambassador Alexandre Combescot de Marsaguet said that Malaysia is a special market for Martell because of the heritage and history behind its relationship with the country.
“It all started in 1894, when the first shipment of Martell cognac arrived in Penang,” he said. ”And today, 130 years later, we can see the success of the brand, which still continues to grow here in Malaysia.
“When I come to Malaysia, what I look forward to the most is meeting with our friends. I can see the passion for the brand in their eyes, and Martell is always in their hearts. And we are very proud of that, to be a successful brand in Malaysia,” Combescot de Marsaguet added.
For the 130 year anniversary, Martell released the Martell x Marcos Kueh Martell Cordon Bleu limited edition pack and bottle, of which there will only be 130 bottles available.
The bottle is an exclusive collaboration with Marcos Kueh, a Malaysian textile artist based in The Netherlands and hailing from Borneo, whose works are celebrated in prestigious European institutions. To celebrate Martell’s 130 years in Malaysia, Kueh’s design for the Martell limited edition masterfully intertwines elements of Malaysia’s rich cultural tapestry.
At the heart of this artistic narrative is The Martell Swift-emblazoned hot air balloon, symbolizing its arrival over a landscape of heritage and colonial-era architecture and iconic contemporary skyscrapers that seemingly depict the passage of time—the past, the present, and the future in one, seamless artwork.
“Martell has always been associated with art – if you look in the middle of the name, you can see the word ‘art’!” says Combescot de Marsaguet.
Speaking of works of art, a release that befits that term is the Les Remarquables de Martell - Edition Laurentine Périlhou, which you can see exclusively at the pop-up event at Bukit Jalil.
This is an ultra-prestige Martell expression housed in a decanter crafted by renowned French artist Laurentine Périlhou, who has collaborated with elite brands like Hermès, JP Gaultier, Lanvin, and Balmain. Adorned with intricate golden threaded macrame; Les Remarquables de Martell bottle houses Martell's single cru eaux-de-vie, from its 70-year-aged Private Reserve.
Other new products due for release this coming year include the much anticipated Martell Single Cru Collection.
“This is a range completely apart from the core range of Martell, which deep dives into each of the terroirs, with the savoir faire and the beauty of Maison Martell,” Combescot de Marsaguet said.
“The Single Cru, which for me is the most relevant educational range, because we are deep diving into terroir, and this Single Cru is less than one percent of Martell’s global production. It's very unique and limited, and it gives you the essence of each terroir.”
Ultimately, Combescot de Marsaguet likens the history of Martell and Malaysia to a 130-year love affair.
“This is a 130-year story of our friendship with Malaysian friends and consumers of Martell cognac. They have always been loyal to us, and we give back to them by maintaining the excellent quality of our product,” he said. “I look forward to coming back again next year, and shouting ‘yam seng’ with all our Malaysian friends!”
The Martell Cordon Bleu x Marcos Kueh limited edition pack and bottle is priced at RM1046 and can be acquired at The Food Merchant, The Chamber, and Magnum Wines & Spirits in Pavilion Bukit Jalil, while stocks last.
In conjunction with Martell’s 130 Years in Malaysia celebration, Martell will gift four bottles Marcos Kueh-designed Martell Cordon Bleu to four visitors at the Pop-Up Store. Visitors must visit at least four out of the five designated checkpoints at Martell’s pop-up and satellite events, and share their experience with the hashtag #Martell130yearsinMalaysia on their Instagram or Facebook accounts. Participants must keep their profiles public to be eligible. Winners will be selected every two weeks and notified via direct message.
Register with the Martell Swift Concierge at 130years.martell.com to visit the Martell Pop-Up Store.