Martell marks 130 years in Malaysia with a disruptive AI pop-up store; and unveils Les Remarquables de Martell - Edition Laurentine Perilhou Cognac masterpiece. — Photos: Handout
Have you ever wondered what a RM5mil bottle of cognac looks like?
Well, wonder no more, as you now have the chance to see for yourself at the Martell 130 years in Malaysia Pop-Up at Pavilion Bukit Jalil, Kuala Lumpur, where the aforementioned cognac, the Les Remarquables de Martell – Edition Laurentine Perilhou, is on display.
The exhibit is part of an interactive, multi-sensory, AI-enabled pop-up experience that is happening from now until Jan 1, 2024, 10am to 10pm daily, at the concourse of Pavilion Bukit Jalil.
The event takes you on an immersive journey through Martell's rich history, and culminates in an exclusive exhibit of Les Remarquables de Martell - Edition Laurentine Perilhou, Martell’s RM5mil limited edition cognac masterpiece.
The latest release in Martell’s famed Dame-Jeanne series of exquisitely rare cognacs, the Les Remarquables de Martell - Edition Laurentine Perilhou is a true work of art.
It is an ultra-prestige Martell expression housed in a decanter crafted by renowned French artist Laurentine Périlhou, who has collaborated with elite brands like Hermès, JP Gaultier, Lanvin, and Balmain.
Adorned with intricate golden threaded macrame, diamond and sapphire gems; Les Remarquables de Martell bottle houses Martell's single cru eaux de vie, from its 70-year-aged Private Reserve.
Les Remarquables De Martell - Edition Laurentine Perilhou is an ultra-prestige Martell expression housed in a decanter crafted by renowned French artist Laurentine Perilhou.
At the Martell 130 years in Malaysia Pop-Up, guests are brought through the history and heritage of Martell in Malaysia, which began when the first shipment of Martell cognacs arrived in the Port of Penang back in 1894.
Since then, the brand has become synonymous with local traditions, punctuating gatherings with the joyful sound of "yam seng" at family and social gatherings.
Guests begin their journey by chatting with the Martell Swift Concierge AI chatbot, and will then enter the Heritage Room, where, for the first time, the brand’s historical archives merge with AI technology to recreate the brand's evolution in Malaysia from 1894 to today.
From there, they then move on to the heart of the pop-up, where they can preview Martell’s upcoming 2024 launches and limited editions before finally moving on to view the Les Remarquables de Martell.
The main highlight of this section is the Martell x Marcos Kueh Martell Cordon Bleu limited edition pack and bottle, of which there will only be 130 bottles released.
Only 130 of the Martell Cordon Bleu Limited Edition by Marcos Kueh have been produced.
The bottle is an exclusive collaboration with Marcos Kueh, a Malaysian textile artist based in The Netherlands and hailing from Borneo, whose works are celebrated in prestigious institutions.
To celebrate Martell’s 130 years in Malaysia, Kueh’s design for the Martell limited edition masterfully intertwines elements of Malaysia’s rich cultural tapestry.
At the heart of this artistic narrative is The Martell Swift-emblazoned hot air balloon, symbolizing its arrival over a landscape of heritage and colonial-era architecture, and iconic contemporary skyscrapers that seemingly depict the passage of time – the past, the present, and the future – in one, seamless artwork.
Other innovative spirits on display include the Martell Single Cru Collection, as well as the hotly-anticipated L'Or de Jean Martell Zodiac Collection’s Assemblage du Dragon, created for the upcoming Year Of The Dragon.
The iconic Martell Cordon Bleu Global Edition, brilliantly reimagined by renowned artist Vincent Darre.
Speaking of the Year Of the Dragon, will also get to preview Martell's latest Chinese New Year limited editions, brilliantly reimagined by renowned artist Vincent Darre’s – the Maison’s iconic Martell Cordon Bleu Global Edition, and Martell Noblige, which is Martell's contemporary response to a discerning, more youthful audience in search of disruptively elegant spirits.
Additionally, the Maison will introduce its vibrant Martell VSOP limited edition, a tribute to Martell's long standing savoir-faire, with a design inspired by Pop Art influences.
Visitors who purchase Martell Cordon Bleu at any of the satellite events can personalise their bottles at the pop-up in Pavilion Bukit Jalil.
The vibrant Martell VSOP limited edition is a tribute to Martell's long standing savoir-faire, with a design inspired by Pop Art influences.
Martell's Pavilion pop-up experience is complemented by satellite events that elevate the journey.
Savour luxury at The Chamber Pavilion with a choice of Martell Cordon Bleu or coffee-infused Martell Noblige cocktails. Engage with the thrill of Martell's "spin the wheel" game at Food Merchant for a chance to win exclusive merchandise.
For knowledge enthusiasts, test your cognac acumen at Magnum Wines with the Martell fun fact quiz and enjoy a complimentary gift for your participation.
Spin the wheel at Food Merchant for a chance to win exclusive Martell merchandise.
As Martell celebrates its 130-year journey in Malaysia, the Maison invites all to envision a future that transcends the expected. In order to stand a chance to view the Les Remarquables de Martell exhibit, Visitors can follow these steps:
- Register with the Martell Swift Concierge AI chatbot
- Visit the pop-up and check-in via QR code provided
- Visit at least 4 out of 5 of the checkpoints at Martell’s pop-up and satellite events
- Earn exclusive access to the exquisite Les Remarquables de Martell and more.
The Martell Swift Concierge is an AI-enabled chatbot developed exclusively for the pop-up. In line with Martell's innovative spirit, the incorporation of advanced AI technology for consumer engagement is a testament to its forward-thinking ethos. The sophisticated AI concierge stands to enhance consumer experience by offering an elegant and progressive experience Martell is renowned for.
RSVP Now with the Martell Swift Concierge at 130years.martell.com.
