What it takes to be heritage director of Martell and its over 300 years of history

Jacques Menier, Martell’s long-serving Heritage Director, talks about his first trip to Malaysia and the future of cognac. – Photo: Martell Malaysia

What does it take to be the Heritage Director of a brand that has over 300 years of heritage?

Well, for Jacques Menier of the House of Martell, it took decades of experience, an undeniable love for the brand, and the ability to see the link between the brand and its consumers.