Malaysian shoe company spearheads campaign to provide 1,000 shoes to B40 and Orang Asli students

Soh helping students as they try out their new school shoes. Photo: Abaro

School shoes – a basic necessity in a student’s daily academic life – are something that many of us take for granted. But in some Orang Asli and B40 communities, schoolchildren often go barefoot, while in others, they wear shoes that are torn and have holes in them. School shoes are something that they can’t afford, reveals Abaro chief operating officer Kevin Soh.

It is with this in mind that the Malaysian homegrown shoe manufacturer first started its longterm initiative “Shoes for You, Hopes for Them” campaign in 2016.