CHILDREN are the future. Especially for podcast producers. According to the Edison Research publications “The Infinite Dial 2023” and “Kids Podcast Listener Report,” Millennials represent the largest proportion of podcast listeners in the US. Some 50% of them listen to podcasts every week. In fact, Americans are spending more and more time listening to podcasts.
Generations X and Z come in a close second at 30% each, while 23% of Generation Alpha are weekly podcast listeners. Yet it’s this generation that podcast producers have been targeting lately, developing programmes designed specifically for this age group.
