New 007 to 'serve King and country' as producers vow to keep Bond 'fresh'

British actor Daniel Craig was initially a controversial choice to play James Bond. Photo: AFP

The next James Bond will serve King and country – but discussions with new 007 studio owner Amazon over the spy film franchise's future direction haven't really started, long-standing producer Barbara Broccoli said recently.

Broccoli and her half-brother Michael G. Wilson sat down with AFP to speak about the future of the 25-movie franchise, moments after having their handprints immortalised in cement at Hollywood's famous TCL Chinese Theatre.