Malaysia online travel series nominated for Licensing International Excellence Award

Yaya takes viewers around Tohoku, Japan, in 'Fly With Yaya Tohoku'.

Muslim-friendly travel show Fly With Yaya Tohoku has been nominated in The Newcomer Award category at the 2020 Licensing International Excellence Awards, scheduled to take place in August in the United States.

This awards ceremony has been highlighting the best in the global brand licensing industry for the past 35 years. This is the first time a Malaysian character has been nominated for the award, which was won by online video game Fortnite last year.