Muslim-friendly travel show Fly With Yaya Tohoku has been nominated in The Newcomer Award category at the 2020 Licensing International Excellence Awards, scheduled to take place in August in the United States.
This awards ceremony has been highlighting the best in the global brand licensing industry for the past 35 years. This is the first time a Malaysian character has been nominated for the award, which was won by online video game Fortnite last year.
Fly With Yaya Tohoku is produced by the Malaysian animation studio Monsta, which is behind the successful TV and film franchise BoBoiBoy.
It is part of Fly With Yaya series, which sees animated host Yaya travelling to Muslim-friendly destinations, showcasing the activities fellow Muslim travellers can do and see there, as well as the food they can try.
In a press release, the company stated: "Monsta has spent almost two years building a strong brand for Yaya through the Fly With Yaya series in an effort to prove that a strong and confident Muslimah girl can also appeal to an international audience.
"The Licensing International Excellence Awards nomination is a significant milestone for the studio and shows that there is a global demand for the representation of Muslim characters in media."
All the Fly With Yaya episodes are available on Monsta YouTube Network.