OAT milk brand Oatside is cutting its retail prices with the aim of making its drinks more accessible.
The 1L Barista Blend and Chocolate variants will retail for RM9.90, down from RM14.50, at major retailers across Malaysia.
The price reductions are effective immediately.
The brand is hoping to fully implement the price reduction across retailers nationwide by September.
“We are committed to creating products that taste great, are healthy and sustainable.
“The challenge for the plant milk category in the past has been its relatively higher prices,” said Oatside founder and chief executive officer Benedict Lim.
“As we have scaled over the last three years, we’ve worked hard to find efficiencies through our supply chain and we are passing these savings onto consumers as part of our mission to make oat milk a staple in more households.
“While the prices are new, there has been no change to our product formula.
“Oatside has the same creamy, malty taste you’re used to, made with roasted oats and our proprietary enzyme extraction process.
“Oatside’s oat milks are lower in sugar, lactose-free and contain no cholesterol.”
Since its launch, Oatside has expanded to 15 countries, reaching over 250,000 retail and food service locations across Asia.
The brand started in Malaysia in 2022 and both its 1L and 200ml formats of Barista Blend, Chocolate and Coffee variants are available at retailers and cafes nationwide.
