Local pasta chain opens flagship store in Bangsar

Alif (left) and Amiesh at the launch of Pasta Panas’ flagship store in Jalan Telawi, Bangsar.

Pasta Panas started as a stall in a mamak restaurant in USJ 9, Subang Jaya in 2016.

Co-founders Amiesh Remmy and Sharawy Iqbal poured their blood, sweat and tears into the business.

Their hard work has certainly paid off as the brand now has expanded to six locations in the Klang Valley, with over 60 employees.

The opening of its latest and flagship store in Jalan Telawi, Bangsar in Kuala Lumpur earlier this year was the icing on the cake for the two friends.

However, they had to rethink their strategy when Covid-19 struck and the movement control order (MCO) was imposed in March.

Pasta Panas started working with an e-hailing company to get its food delivered to customers’ doorstep.

This partnership, said Amiesh, helped the brand triple its sales during the MCO.

“We figured out ways to widen our customer base. Business improved and our sales picked up,” he said at the official launch of the flagship store.

The brand’s menu comprises 10 pasta dishes, including Chili Mac, salted egg, Arrabbiata, Laza Mac and Creamiesh Mushroom.

Amiesh said the dishes were given a local touch by adding spices.The launch also saw local celebrity Alif Satar appointed as brand ambassador.

“I was delighted to get this opportunity to work with Pasta Panas.

“As someone who enjoys pasta, I can vouch for the fact that the dishes here are simply delicious,” he said. — By FARID WAHAB

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