Local pasta chain opens flagship store in Bangsar


Alif (left) and Amiesh at the launch of Pasta Panas’ flagship store in Jalan Telawi, Bangsar.

Pasta Panas started as a stall in a mamak restaurant in USJ 9, Subang Jaya in 2016.

Co-founders Amiesh Remmy and Sharawy Iqbal poured their blood, sweat and tears into the business.

Their hard work has certainly paid off as the brand now has expanded to six locations in the Klang Valley, with over 60 employees.

The opening of its latest and flagship store in Jalan Telawi, Bangsar in Kuala Lumpur earlier this year was the icing on the cake for the two friends.

However, they had to rethink their strategy when Covid-19 struck and the movement control order (MCO) was imposed in March.

Pasta Panas started working with an e-hailing company to get its food delivered to customers’ doorstep.

This partnership, said Amiesh, helped the brand triple its sales during the MCO.

“We figured out ways to widen our customer base. Business improved and our sales picked up,” he said at the official launch of the flagship store.

The brand’s menu comprises 10 pasta dishes, including Chili Mac, salted egg, Arrabbiata, Laza Mac and Creamiesh Mushroom.

Amiesh said the dishes were given a local touch by adding spices.The launch also saw local celebrity Alif Satar appointed as brand ambassador.

“I was delighted to get this opportunity to work with Pasta Panas.

“As someone who enjoys pasta, I can vouch for the fact that the dishes here are simply delicious,” he said. — By FARID WAHAB

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 18
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

100% readers found this article insightful

Next In Food News

Sunday special of oysters and pearl jewellery
Dainty cheese-filled delight
FUN TIME FOR FOODIES
Curious Cook: Covid-19, contact budgets and variolation
Paired to perfection
Season for classic pecan pie
Indulge in lavish festive spreads
Kuali Bakers’ second webinar to help bakers upskill, upscale
Coffee and green tea helps lower death in diabetes patients
Deepavali: How Malaysian Gujaratis enjoy a glorious vegetarian feast Premium

Stories You'll Enjoy