PETALING JAYA: Omnicom Media has been named the top network in Malaysia and Asia Pacific by Recma’s latest Network Diagnostics report.
The network led the Malaysian market with 62 points ahead of its closest competitor, with its agencies Initiative (including BPN), OMD, UM and PHD ranking first to fourth place, respectively, in the overall qualitative evaluation.
“This No 1 ranking from Recma in Malaysia is a profound validation of the transformative journey we’ve embarked upon,” said Darren Yuen, chief executive officer of Omnicom Media Malaysia.
“We are already demonstrating the immediate impact of our integrated capabilities in action, consistently going beyond growth, ideas, impact and influence for the brands we work with.”
The bi-annual Recma diagnostics report is widely considered one of the most comprehensive analyses of media agency performance and is based on the evaluation of approximately 700 agencies in 45 markets.
It utilises 19 key performance indexes to assess vitality and structure, going beyond typical quantitative metrics such as new business wins or billings volume to also consider criteria such as client portfolio and relationship stability, digital, data and content resources, and homogeneity across geographies.
In the report, agencies were ranked both numerically by “quali-points” as well as by profiles such as dominant, high, very good, good, and average.
According to Omnicom Media, the only two agencies in the Malaysian market that emerged with “dominant” profiles were its brands Initiative (including BPN) and OMD, while UM and PHD achieved a “high” profile rating.
The four agencies also led across the “vitality” criteria, which evaluates agency dynamism, and the “structure” criteria, which considers resources and client portfolios.
“As clients increasingly seek seamless, synchronised collaboration across disciplines to unlock new growth pathways, Omnicom Media is not just responding – we are choosing to lead this evolution, and we are in a uniquely strong position to deliver unparalleled value to drive our clients’ success,” Yuen added.
In the Asia Pacific region, OMD and PHD continued to dominate, ranking first and second, respectively. This marks the agencies’ second consecutive year of collectively holding the top two positions.
On a global level, Omnicom Media brands represented four of the top 10 best performing media agencies. Notably, OMD was ranked first for the 11th consecutive report.
Combined with top rankings across North American, Europe, Middle East, and Africa, and Latin America, Omnicom Media was named the best performing global media group in the report.
Recma also noted that group is “emerging as the new industry powerhouse”.
This follows the merger of Omnicom Media Group and IPG Mediabrands to form Omnicom Media in December 2025.
As a result of the integration, the combined entity now forms the world’s largest advertising holding company.
“With the completion of the deal, Omnicom is setting a new standard for modern marketing and sales leadership, creating stronger brands, delivering superior business outcomes, and driving sustainable growth,” said John Wren, chairman and chief executive officer of Omnicom, in a statement last year.
In January 2026, the group unveiled the newest generation of its marketing intelligence platform, Omni.
Uniting its leading-edge capabilities in a single operating system, the platform is built from the integrated data, technology, and talent of both Omnicom and the recently acquired IPG, including Acxiom, Flywheel Commerce Cloud, Interact, and Omni’s expanded agentic artificial intelligence framework.
According to the report, Omnicom Media also led in the activity volume and billings, with approximately 30% industry share and just below 35% of quali-share.
“These Recma results are a testament to the strength of our talent and capabilities in Asia Pacific,” said Tony Harradine, chief executive officer of Omnicom Media Asia Pacific.
“Achieving the No 1 ranking in Asia Pacific, alongside our global leadership, underscores our commitment to building the leading growth ecosystem for clients,” he added.
“It’s not just about scale, but how we intelligently leverage it, combined with our capabilities and the power of Omni, to drive better outcomes for our clients and the business.”
