THAILAND’S energy drinks market is expected to see tougher competition this year. Margins could get thinner, as price wars heat up, and global tensions push up input costs.
Among other things, investors are watching aggressive price cuts by TCP Group, the owner of Red Bull energy drinks and the third-largest player in Thailand’s domestic market.
Already a subscriber? Log in
Get 20% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
