Better customer retention for Unifi


HLIB Research said Unifi’s subscriber growth has stayed relatively muted since 4Q24.

PETALING JAYA: Telekom Malaysia Bhd (TM) made good progress on managing customer churn at its Internet service unit Unifi in the third quarter of this year (3Q25) driven by targeted retention offers, analysts say.

According to Hong Leong Investment Bank Research (HLIB Research) Unifi’s subscriber growth has stayed relatively muted since 4Q24, as CelcomDiGi’s aggressive campaigns continued to gain the most traction in the market.

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