MALAYSIA’S strong presence at the 50th Foodex Japan 2025, held from March 11 to 14, showcased its growing influence in the global halal food market.
Led by the Malaysia External Trade Development Corporation (Matrade), the delegation—comprising 11 companies and the Federal Agricultural Marketing Authority (Fama)—generated over RM264mil in potential sales.
The Malaysia Pavilion featured a diverse array of halal-certified products, including confectionery, snacks, seafood and beverages, attracting strong interest from international buyers.
This enthusiastic response reinforced Malaysia’s commitment to promoting premium halal offerings worldwide.
Beyond celebrating the nation’s culinary excellence, the event created new trade opportunities, further strengthening Malaysia’s position as a key player in the halal industry.
Founded in 1948, Koon Brother Sdn Bhd has over 75 years of expertise in biscuits and confectionery. Its brands include MyBizcuit, Mas Cookies, MySpred and Snazk Bites, which are distributed in more than 50 countries. With HACCP, ISO 22000, MUI Halal and MeSTI certifications, the company maintains the highest standards of quality and food safety.
Bin Malek Global Sdn Bhd proudly takes the stage at Foodex Tokyo 2025, showcasing its latest range of high-quality, innovative products. This event presents a valuable opportunity for the company to expand its global presence and connect with industry leaders worldwide.
Khee San Food Industries Sdn Bhd proudly showcasing its signature Fruit Plus Chewy Candy to Malaysian Ambassador to Japan Datuk Shahril Effendi Abd Ghany at Foodex Japan 2025. This prestigious event provides a platform to unveil the future of confectionery, blending vibrant fruity flavours with irresistible chewy textures.
The MBN team makes its mark at Foodex Japan 2025, unveiling its finest and newest products to a global audience. The event serves as a key platform for MBN to connect with potential buyers and expand its reach.
The Khee San Food Industries Sdn Bhd team proudly showcasing its iconic Fruit Plus Chewy Candy at Foodex Japan 2025. This premier event sets the stage for the brand to redefine confectionery, combining bold fruity flavours with an irresistibly chewy bite.
Serba Wangi Sdn Bhd made a strong impression at Foodex Tokyo 2025, one of Asia’s largest food and beverage exhibitions. The team actively engaged with international buyers, distributors, and industry leaders, proudly showcasing its products under the Nuuna and ecoBrown’s brands. With growing demand for healthy and innovative food solutions, Serba Wangi continues to expand its global footprint, bringing high-quality Malaysian products to new markets.
Serba Wangi Sdn Bhd made a strong impression at Foodex Tokyo 2025, one of Asia’s largest food and beverage exhibitions. The team actively engaged with international buyers, distributors, and industry leaders, proudly showcasing its products under the Nuuna and ecoBrown’s brands. With growing demand for healthy and innovative food solutions, Serba Wangi continues to expand its global footprint, bringing high-quality Malaysian products to new markets.
The QL Foods Sdn Bhd team connecting with Matrade Tokyo trade commissioner Zuaziezie Zulkefli (centre) at Foodex 2025. Committed to excellence, QL Foods continues to enhance its premium surimi-based products, striving to strengthen its international presence in the industry.
PG Lean Hwa Trading Sdn Bhd executive director Tan Soon Leang (right) and sales & marketing manager Mann Leong (left) engaging with a customer at Foodex Japan. They proudly showcase their Malaysian-made products, Itik Enak and Royal Duck, to a global audience while strengthening connections with new and existing buyers.
Morning Arch Sdn Bhd sales and marketing director Kelly Eng (left) and business development director Kian Tan showcasing the company’s products at Foodex Japan. Hello M’arch specialises in award-winning, innovative food and beverages, including low GI, zero sugar, plant-based and high-protein options.
Dragon Taste Seafood Export & Import Sdn Bhd (DTS) is a leading aquaculture supply chain provider, offering premium frozen seafood and ready-to-cook options with a strong commitment to sustainability. Serving Horeca and consumer markets, DTS proudly showcases its products at Foodex Japan 2025, driven by strong demand and a dedication to quality and the environment.
Dragon Taste Seafood Export & Import Sdn Bhd (DTS) is a leading aquaculture supply chain provider, offering premium frozen seafood and ready-to-cook options with a strong commitment to sustainability. Serving Horeca and consumer markets, DTS proudly showcases its products at Foodex Japan 2025, driven by strong demand and a dedication to quality and the environment.
The Federal Agricultural Marketing Authority (Fama) had a successful showcase at Foodex 2025, where five Malaysian companies presented a diverse range of premium products, including seafood, bird's nest, snacks, confectioneries, and instant tea and coffee. Fama takes pride in promoting Malaysia’s rich culinary heritage and strengthening its presence in the Japanese market.
Fama had a successful showcase at Foodex 2025, where five Malaysian companies—Bin Malek Global Sdn Bhd, Dragon Taste Seafood Export & Import Sdn Bhd, Kolam Emas Sdn Bhd, MBN Enterprise Sdn Bhd and SS Halal Co Ltd—presented a diverse range of premium products, including seafood, bird’s nest, snacks, confectioneries, and instant tea and coffee. Fama takes pride in promoting Malaysia’s rich culinary heritage and enhancing its presence in the Japanese market.
EAP Japan and Kolam Emas are honoured to participate in Foodex Japan 2025, showcasing the finest Malaysian products to the global market. This collaboration reflects their commitment to bringing Malaysia’s best offerings to the world. Through sustainable practices, community empowerment, and the promotion of local industries, they strive to create a positive global impact and drive inclusive economic growth.
SS Halal Co. Ltd proudly serves as an importer appointed by the Federal Agricultural Marketing Authority (Fama) to act as a marketing and promotion agent in Japan. Their mission is to elevate Malaysian AgroMas products, showcasing the quality of Malaysia's agricultural offerings to the Japanese market.
Malaysian Ambassador to Japan Datuk Shahril Effendi Abd Ghany (left), with Matrade Tokyo trade commissioner Zuaziezie Zulkefli. Shahril officiated the opening of the Malaysia Pavilion, showcasing a vibrant array of Malaysian food and beverage products aimed at boosting the country’s export sector.
The Serba Wangi Sdn Bhd team presenting a token of appreciation to Malaysian Ambassador to Japan Datuk Shahril Effendi Abd Ghany (centre). Looking on are Matrade Tokyo trade commissioner Zuaziezie Zulkefli (third from right), agriculture counsellor Mohd Zahile Ismail (second from right) and importer Datuk Steven Tan (right). The Serba Wangi team makes a strong impression at Foodex Tokyo 2025, actively engaging with international buyers, distributors and industry leaders while proudly showcasing its products under the Brice, Nuuna and ecoBrown’s brands.
