The magic of mall marketing


Entertainment hub: The Omega Christmas Pavilion celebrates the joy of the season with an array of activities, interactive experiences and iconic displays. – Omega Malaysia

PETALING JAYA: Walk into any mall in the coming weeks and you’ll be inundated with festive decorations and activities centred upon the celebration at hand. No doubt Christmas is taking centre stage throughout the month of December, but as soon as 2025 comes around, the shift will pan towards Chinese New Year.

Although it has become commonplace amongst shoppers and in the retail space, malls have grown beyond just the confines of commerce.

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