KUALA LUMPUR: Loob Holding Sdn Bhd, owner of the Bask Bear Coffee brand, has launched the 100th Bask Bear Coffee physical outlet at the Kuala Lumpur City Centre (KLCC) today.
Chief executive officer Bryan Loo said the company aims to open 100 Bask Bear Coffee outlets per year as they actively expand the brand since 2021.
Speaking to reporters after the launch, he said KLCC was chosen as the location for the brand’s 100th store as it suits the company's pilot concept of combining Bask Bear Coffee and Tealive since both brands belong to the same company.
Commenting on the chain's latest product, Loo said Bask Bear Coffee is introducing the Double Perfection Tosties menu starting today, in response to comments and suggestions from its customers.
Moving forward, he said the company will consider expanding the brand overseas once they have opened at least 300 outlets in Malaysia. - Bernama