Loob Holding Sdn Bhd chief executive officer Bryan Loo (right) serving the first symbolic cup of Bask Bear to Pos Malaysia Bhd group CEO Charles Brewer, who “drove through” in a traditional Malacca trishaw.
MELAKA: Homegrown coffee chain Bask Bear Coffee aims to open four new drive-through kiosks by year-end, according to its brand owner Loob Holding Sdn Bhd.
The kiosks would be located in Kedah, Bintulu in Sarawak, as well as on the East Coast, said Loob chief executive officer Bryan Loo.
"The new outlets will add to the three existing drive-through kiosks nationwide, comprising two in Johor and one outlet launched today at the Melaka General Post Office,” he said to reporters after the launching ceremony of its drive-through kiosk here, today.
Also present during the ceremony was Pos Malaysia Bhd
group chief executive officer Charles Brewer.
Loo said the coffee chain targets to open about eight to 10 per cent of the overall target of launching 80-100 physical branches per year as drive-through kiosks.
He noted that the Melaka drive-through outlet was the first set up in collaboration with Pos Malaysia, under which the company plans to open 10 more physical and drive-through outlets next year.
Meanwhile, he said in conjunction with the launch, customers at the Melaka Post Office kiosk would enjoy a 50 per cent discount on its drink menu items until Nov 23, 2023.
The coffee chain now operates 113 physical branches, including drive-thru kiosks, nationwide. - Bernama
