India seeks to regulate live commerce sector

eCommerce players are now turning to the next frontier of online shopping – live commerce, or selling products online through live video. — Reuters

NEW DELHI: India may be the largest “connected” nation with more than 800 million Internet users, but its online shopper base is just around a fourth of this number.

A key reason users stay away from online shopping is scepticism over the quality of products sold on the Internet, as well as after-sales service.